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Exploration! Cosmetic Packaging Design
Release time:
2024-02-01 13:29
Material is the basis of packaging, which is not only related to the appearance and texture of the packaging, but also the protective effect of the packaging is mainly realized through the selection of suitable materials, the packaging materials of cosmetics are mainly the following:
① Plastic. Currently used in cosmetic packaging plastics are: PET, PE, PVC, PP, etc., of which PET is mainly used for water and beverage packaging at the beginning, but because of its high strength, good transparency, good chemical stability, high barrier properties, in recent years in a wide range of creams, lotions, lotions and other packaging.
② Glass. Glass as a packaging material, has many valuable features, such as: transparency, heat resistance, chemical stability, excellent barrier, can be made in a variety of molding methods of various shapes and sizes of packaging containers, mainly used in a variety of perfumes and some high-grade cosmetics, to its crystal clear beauty to cater to female consumers.
Metal. Metal barrier is better, especially aluminum on the water and oxygen barrier is very strong, for the contents can play a good role in protecting, mainly used for some essential oils to add skin care products, moisturizing spray metal cans, as well as some of the color cosmetics on the box.
①Bottle. Bottle is the most common cosmetic containers, the most widely used one, mainly because most of the cosmetics for the liquid or viscous paste, liquidity is relatively good, so the use of bottles can be very good to contain and protect the contents. Bottle capacity is large or small, can be adapted to a variety of cosmetic needs.
Bottle shape varied, but no matter how to change are geometric changes or combinations, the most important of which is the cylinder and rectangular, because of the vertical load strength of such geometric bottle type and internal pressure strength are better. The bottle usually does not have sharp corners or sharp flutes, and adopts smooth lines with gentle transitions between parts, which can also give people a softer feeling.
Box. Box in the packaging of cosmetics is also relatively common, mainly used in the packaging of makeup, such as powder, eyeshadow more plastic, can be made according to the need for transparent or certain colors of the box, the outside of the box body can be printed to make it more beautiful, but also through the three-dimensional pattern embossed, to give people a richer feeling.
③ Bag. Bag packaging is mainly used in cosmetics on a trial basis, its capacity is only enough for 1 to 2 times, so that businesses not only to achieve the purpose of marketing goods, but also will not invest too much.
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