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What are the concepts of cosmetic packaging design?
Release time:
2025-03-11 11:28
In modern cosmetic marketing cosmetics packaging in addition to the function of holding, protecting the product, but also must have the role of attracting consumers to buy, compared with other goods cosmetics pay more attention to the beauty and personality of the packaging.
Cosmetics is a kind of daily use chemical products for the purpose of human body cleaning and beauty, it not only plays a direct role in people's image, but also affects people's spiritual life. Simplicity, freshness, elegance, personality is the new trend of modern cosmetics packaging design. What are the concepts and specific requirements of cosmetic packaging design?
Design concept
1、Fashion
People who are passionate about makeup are naturally more fashionable, so when designing cosmetic packaging can not be too conservative, it should be integrated into some fashion culture, which will make the product more in line with the consumer's mind.
2, connotation
A cosmetic can be hot, which can not be separated from the culture attached to this product, in the design of the packaging needs to be reflected in the connotation of the product culture, so that the product can really set off the trend.
3, beautiful
Most of the cosmetics are women in the use, and love of beauty is a woman's nature, so in the design of cosmetic packaging also need to follow the concept of aesthetics, so as to meet the needs of women's love of beauty.
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